PR and Marketing Data Intelligence Tool - Project Report

Jan

Jan

@808_vc

In today's digital age, the internet is an open arena for public opinions and discussions, and brand perception is shaped largely by what people say about a product on online forums. Brands need to be vigilant and stay on top of public consensus regarding their products. To address this challenge, we observed the need for a comprehensive PR and Marketing data intelligence tool. Our team decided to tackle this opportunity head-on and built a powerful solution that monitors brand sentiment in real-time and delivers actionable insights using natural language to SQL dashboard.

Tech Stack

  • Next.js: We leveraged Next.js to build a performant and dynamic web application. The server-side rendering capability of Next.js ensures faster load times and SEO benefits for our clients, helping them reach a wider audience.

  • TypeScript: By adopting TypeScript, we ensured a robust and maintainable codebase. It allowed us to catch errors early during development and provided better code documentation for both our team and potential collaborators.

  • Custom APIs: Developing custom APIs enabled us to fine-tune data collection from various online forums. This level of customization allows for real-time data updates and tailored data insights to meet our clients' specific needs.

  • Planetscale: We opted for Planetscale as our database solution. Its scalability and real-time collaboration features ensure that our PR and Marketing data intelligence tool can handle a large volume of data while maintaining data accuracy and consistency.

Features

Our PR and Marketing data intelligence tool offers the following key features:

  1. Real-Time Brand Sentiment Monitoring: Stay ahead of the game by receiving real-time updates on public opinions and discussions related to your brand and products.

  2. Unified Dashboard: Access all the collected data in one intuitive dashboard. Our natural language to SQL dashboard ensures that even non-technical users can make sense of the data and draw meaningful insights.

  3. Actionable Insights: Receive valuable insights and recommendations to proactively address potential PR and marketing challenges. Stay informed and empowered to make data-driven decisions.

  4. Customizable Alerts: Set up customizable alerts based on specific keywords or sentiments. Receive notifications when certain topics gain traction or when negative sentiments require immediate attention.

  5. Competitor Analysis: Gain a competitive edge by tracking and comparing your brand sentiment with that of your competitors. Understand your market positioning better and seize opportunities for improvement.

Pricing

€12,500 (EUR)

Timeline

Week 1:

  • Conducted in-depth market research to identify target audience pain points and requirements.
  • Developed the project scope and defined key features.

Week 2:

  • Designed the user interface and user experience to ensure an intuitive and seamless platform.
  • Set up the Next.js application and integrated TailwindCSS for a modern and responsive design.

Week 3:

  • Implemented custom APIs for real-time data collection from various online forums.
  • Integrated Planetscale as the database solution for scalability and reliability.

Week 4:

  • Performed extensive testing and quality assurance to ensure a bug-free and optimized platform.
  • Launched the PR and Marketing data intelligence tool on Vercel for a seamless deployment experience.
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